It’s long been our opinion that a lot of agencies are simply saying the same thing as everyone else out there. This has been confirmed in a recent survey by Man Bites Dog that states 75% of thought leadership content is unoriginal
How to avoid poorly qualified meetings+
We often hear from clients who have had bad experiences using appointment setting agencies. Does that ring a bell? If it does, we have an alternative.
Why I hate social media marketing and the reason it doesn’t work+
The web seems to be full of articles giving hints, tips and tricks on how to get your message retweeted, your posts liked on Facebook and ways to win business on LinkedIn.
Case study: M&S for business+
“M&S for business” assists brands to run customer retention and customer acquisition campaigns. M&S for business wanted a way of identifying decision makers within leading UK brands, engage with them and set up qualified appointments to discuss the M&S for business offering.
What do you do with your leads?+
For some businesses generating leads isn’t a problem, but converting the leads into sales is. Sales teams are given lists of leads from marketing and asked to work through the opportunities.
Case study: Cranfield School of Management+
Cranfield School of Management is one of the leading business schools in the country. Cranfield School of Management wanted to promote its Business Growth Programme – aimed at owner-managers to help them improve business performance. To promote the programme, Cranfield School of Management regularly hold ‘Business Growth Forums’ for owner-managers to attend in order to find out more about the course and ask any questions they may have. The aim...
Who do you market to?+
Managing customer and prospect data is a challenge. It constantly changes: new records are added, contacts leave and businesses relocate or merge.
What do you do with your leads?+
For some businesses generating leads isn’t a problem, but converting the leads into sales is. Sales teams are given lists of leads from marketing and asked to work through the opportunities.
Free campaign (worth £6k) for the best brief+
How does a FREE lead generation and appointment setting campaign sound? This December, we are offering the company with the most intriguing marketing brief an entirely FREE campaign, no strings!
How to host a successful event+
Hosting a successful event, and by successful we mean well attended by the right people, typically involves a great deal of hard work. Blanket emails. Postal mailings. Telesales. You try everything to ensure a decent attendance.
How to avoid poorly qualified meetings+
We often hear from clients who have had bad experiences using appointment setting agencies. Does that ring a bell? If it does, we have an alternative.
Case study: M&S for business+
“M&S for business” assists brands to run customer retention and customer acquisition campaigns. M&S for business wanted a way of identifying decision makers within leading UK brands, engage with them and set up qualified appointments to discuss the M&S for business offering.
How to convert 20% of your leads into qualified appointments.+
When we speak to our clients one of the big challenges they face is converting the leads their Marketing teams generate into appointments.
Marketing automation? Don’t make me laugh!+
Marketing automation. It’s one of those ideas that I disagree with on every level. And it’s out-of-touch with everything else that’s going on in marketing right now. Email. Events. Social. Account-based marketing. It all focuses on 1-2-1 engagement.
Bad lists? It’s bad content that’s your real problem+
Over the last couple of weeks we’ve seen a lot of blogs warning marketeers of the perils of buying in email lists.